FIT-Smart is a personal training management company which specialises in the support, guidance and marketing of personal trainers.
The visual style for this shoot needed to be still accessible but with a polished look and feel. Moving away from the clichéd, overlit white gym background with cheesy smiles and show a company that is a challenger brand with a bit of edge but not overly dark and moody.
Directed the photoshoot and built the creative team for this project. These assets were then translated to the brand collateral including business brochures, website and emails.